Once you have received comments on the draft Marketing/PR plans, update where necessary and finalise.

• pool comments from the organising team
• amend to include artists/performers/entertainment booked
• finalise plans
• start on actions from PR Plan
• implement Marketing Actions
• keep evaluating all marketing & PR activities
• adjust plans if some activities work better than others
  

Key Points:

• Make sure all staff understand the Marketing/PR plan objective
• Be responsive to changes and suggestions if they benefit the event

See Also:

2.6 Develop Marketing Plan
2.9 Develop PR/Media Plan
5.2 Marketing/Full PR
6.4 Staff Training