Your final PR activity should be to let the media and public know about the success of the event.

As soon as possible after the event, release the following information:

• number of visitors/tickets sold and, where applicable, how this compares with previous years
• notable successes or interesting stories from the event
• relevant photos
• plans for the following year
• date of next event if possible
• thanks to sponsors/funders

Key Points:

• Develop the image of a successful event and set the scene for future years by keeping the media and public informed

See Also:

Section 7 Regional Contact Lists
8.2 Set Date for Next Event
8.3 Feedback to Sponsors/Funders